Peril, that may be melodramatic. But with about 1.3 billion users active on Facebook every day, it’s a social media platform with massive potential for business. Here’s a workshop that explores just that. True enough, the product or service you offer may not appeal to a billion+ people. As ever, you want as clear a… Read more »
My dad — who moved on to the great blogosphere in the sky, as he might have put it himself, a few years back now — had consistent, unwavering “brand values”. Brand is what brand does, I heard RBS head of marketing David Wheldon say at a conference a while back. This isn’t about banking… Read more »
Social media isn’t for me – what business can say that in 2017? Love or hate Twitter, Instagram, Facebook or any other social media channel, one thing is certain: we can’t ignore it. Take Twitter, for example. Whether you have a couple of thousand followers or have recently started to dip your toe in, this… Read more »
Whatever sound and fury at the moment with Brexit bickering back and forth, the election’s second round in France at the weekend is, as they might say, incontournable. No treatise here on Macron vs Le Pen and politics outre-Manche. Rather a brief meander, in no particular order, around things French and language. (Excuse the lack of French… Read more »
Training, we all need it The pace of change seems only to get faster – newsflash! – so not doing our level best to keep up hardly seems an option. Inevitably, that applies to social media and business too. It’s a pleasure to team up with graphic designer and business owner Stephen Shillito to create this… Read more »
It’s so often out there, not here at the screen, that ideas percolate… True enough, if I wasn’t a lover of words and language I would probably be in the wrong line of business. Here are a few things that have caught my eye — or made my ears prick up — recently. Braggadocious: Whatever your… Read more »
About a year ago I went out on my own to become a business owner with a range of clients in different industries. Here are 12 things I’ve learnt, am still learning or intrigue me… Mind yourself: It’s a lovely Irish turn of phrase, and the name of a charity whose flyer I picked up… Read more »
