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Category: Editing

Swallowed the dictionary? 8 ideas for clear and engaging business writing

Posted on April 17, 2019 by Brian McGee - Editing, General, Ghostwriting, Language

Like any skill, it takes effort, practice and perseverance to write clearly and in a way that engages your loyal clients – and attracts new ones. Whether it’s writing a business plan, a blog or an award entry, here are 8 ideas that will help you to boost your writing skills – and, if writing’s… Read more »

Beyond the commentary box, off the pitch… a tour around clichés

Posted on July 3, 2018 by Brian McGee - Editing, General, Language

football penalty blog cliché

Football commentators, usually ex-players of the beautiful game, often face criticism for using clichés. (A game of two halves, anyone?) At the end of the day, and when all’s said and done, why should they get all the flak – or have all the fun*? As England faces Colombia in Moscow, here’s a brief meander… Read more »

LinkedIn: five tips to start improving your profile

Posted on October 18, 2017 by Brian McGee - Editing, Marketing, Networking, Social media

Is LinkedIn yet another thing on your “must do more of” list? As a business owner, that list never gets any shorter. So here’s an idea, hardly revolutionary of course: work on improving your profile little by little. In the first of a series of occasional blogs about LinkedIn, here are a few things to… Read more »

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