So you’ve written that blog. Now you want to encourage more and different people to read it and comment, from new and existing clients to prospects and referrers. Inviting and responding to comments is a great way to keep your website content fresh while engaging with your readers. An open question, or a “call to… Read more »
Recently I set myself a challenge: to blog once a week for the following 12 weeks. Eight blogs in seems a good moment to reflect… and offer some ideas about how to blog regularly. Never mind the quality, feel the width? Hardly. You’ll also be aiming to write better blogs, of course, getting more and… Read more »
Your business has plenty of anniversaries to celebrate, perhaps more than you realise: when you started out, moving to bigger premises, or maybe entering a new market… Just the opportunity to create a blog – keeping in mind, of course, your ideal clients and how you help them – and giving you the chance to… Read more »
You have the knowledge, experience and contacts in your industry and beyond. You understand the difficulties of your ideal clients and how you can help to overcome them… How about putting on a workshop, or series of workshops, to spread the word not only about your services, but the way you deliver them? What better… Read more »
Instagram as a vortex of online pointlessness, the sceptic may say… An outlet for creativity and the chance to make fruitful connections, in business and beyond, runs a counter-argument. It’s about a year since I first posted a photo on Instagram. Since then not a day missed – an achievement of sorts – and for… Read more »
Blame or thank Instagram, I constantly take photos these days. From daily feeding of the Instabeast – to make the habit stick, as much as anything – #PortesdePenge postcards followed. The aim? Help get more eyes on Penge SE20’s portal and, in the process, support local traders. Starting a creative project and getting more involved… Read more »
Is LinkedIn yet another thing on your “must do more of” list? As a business owner, that list never gets any shorter. So here’s an idea, hardly revolutionary of course: work on improving your profile little by little. In the first of a series of occasional blogs about LinkedIn, here are a few things to… Read more »
Peril, that may be melodramatic. But with about 1.3 billion users active on Facebook every day, it’s a social media platform with massive potential for business. Here’s a workshop that explores just that. True enough, the product or service you offer may not appeal to a billion+ people. As ever, you want as clear a… Read more »
My dad — who moved on to the great blogosphere in the sky, as he might have put it himself, a few years back now — had consistent, unwavering “brand values”. Brand is what brand does, I heard RBS head of marketing David Wheldon say at a conference a while back. This isn’t about banking… Read more »
Social media isn’t for me – what business can say that in 2017? Love or hate Twitter, Instagram, Facebook or any other social media channel, one thing is certain: we can’t ignore it. Take Twitter, for example. Whether you have a couple of thousand followers or have recently started to dip your toe in, this… Read more »
