We all take different approaches to harnessing social media (or taming the beast) in our marketing. But regular habits and thoughtful, planned content go a long way to help our ideal clients find us online. It’s hard to deny the power of a plan that we review regularly. In the latest in a series of… Read more »
Your website is a fine creation, after all that time and effort you and the designer dedicated to content, imagery and user experience. Grand! But you still need those ideal customers to find your business online. This is where SEO, or search engine optimization, can help you to achieve your business goals. In the first… Read more »
“You’re the best of us,” I often tell Scout as I scratch that velvety ear or rub her under the chest. (Ever met a hound who dislikes that?) Dog-niece looks back at me, modest and dignified. While we were on the sofa recently, the idea for this blog came to me: five reminders about work… Read more »
“You’ve got to get up every morning/With a smile on your face/And show the world all the love in your heart.” It’s hard to argue with those Carole King lyrics. Here are seven ideas – some obvious, others perhaps less so – about how we can show our local traders some love. 1) Spend some… Read more »
So you’ve written that blog. Now you want to encourage more and different people to read it and comment, from new and existing clients to prospects and referrers. Inviting and responding to comments is a great way to keep your website content fresh while engaging with your readers. An open question, or a “call to… Read more »
Recently I set myself a challenge: to blog once a week for the following 12 weeks. Eight blogs in seems a good moment to reflect… and offer some ideas about how to blog regularly. Never mind the quality, feel the width? Hardly. You’ll also be aiming to write better blogs, of course, getting more and… Read more »
Your business has plenty of anniversaries to celebrate, perhaps more than you realise: when you started out, moving to bigger premises, or maybe entering a new market… Just the opportunity to create a blog – keeping in mind, of course, your ideal clients and how you help them – and giving you the chance to… Read more »
You have the knowledge, experience and contacts in your industry and beyond. You understand the difficulties of your ideal clients and how you can help to overcome them… How about putting on a workshop, or series of workshops, to spread the word not only about your services, but the way you deliver them? What better… Read more »
Instagram as a vortex of online pointlessness, the sceptic may say… An outlet for creativity and the chance to make fruitful connections, in business and beyond, runs a counter-argument. It’s about a year since I first posted a photo on Instagram. Since then not a day missed – an achievement of sorts – and for… Read more »
Blame or thank Instagram, I constantly take photos these days. From daily feeding of the Instabeast – to make the habit stick, as much as anything – #PortesdePenge postcards followed. The aim? Help get more eyes on Penge SE20’s portal and, in the process, support local traders. Starting a creative project and getting more involved… Read more »
