FSB event on PR & Journalism Relations – 19 December 2017

Find out how you can raise your profile in your media and reap rewards for your business. Every business has a story to tell; it’s time to tell yours!

What will you learn?

In this interactive workshop you will learn how to publicize your business, increase your profile and build relationships with the media. You will learn some tools and techniques to promote your business and how to define some unique messages for your brand. The workshop will also include how to use social media to create PR opportunities.

What will the workshop involve?

This is a practical workshop with hands-on exercises and plenty of opportunity for discussion.

Lorraine and Brian will help you:

• Learn what makes a good story
• Plan your pitch
• Explore the elements of a successful press release
• Understand the do’s and don’ts when contacting the media
• Build longer-term relationships with the media

Who is it for?

This workshop has been designed with Small Business owners in mind.

Lorraine Bridges, Director Bare

Lorraine Bridges is a Chartered PR Practitioner and senior strategist. She is Director of Bare PR (www.barepr.co.uk) a full service PR and marketing agency based in Croydon, South London.

Lorraine has worked with local and national media including BBC breakfast, Today Programme, Channel 4, The Times, The Guardian and The Sun, and is a former Guardian features writer. She has more than 15 years’ experience successfully pitching and planning news stories as well as responding to crisis situations.

Brian McGee, writer, editor & content producer

Brian McGee is a former Reuters editor and Bloomberg business reporter. Brian www.briandmcgee.com now works with business owners from industries including law, chemicals trading, retailing and fund management. His services cover three main areas: digital copywriting; social media training; consultancy around blogging and content. Brian, who most recently worked on the global pictures desk at Reuters in London, is a keen advocate of “little, often” on social media. Current hashtags are #PortesdePenge, #BOWRivoli, #briandword. He is a member of Croydon Chamber of Commerce.