Your business has plenty of anniversaries to celebrate, perhaps more than you realise: when you started out, moving to bigger premises, or maybe entering a new market…
Just the opportunity to create a blog – keeping in mind, of course, your ideal clients and how you help them – and giving you the chance to take stock into the bargain.
Here are seven ideas to help you plan that celebratory blog.
Think laterally if you can when doing photo research for an anniversary blog. You may find just the celebratory image of cake you need… but searching for bunting, for example, may allow you to hit on something you prefer.
Compelling images will add to the appeal of your blog. Then when you come to promote it, pushing more and different eyes towards your website, those photos will make your tweets alluring too.
There are plenty of websites with free imagery if your budget is limited. (Please credit the photographer. Why not add a link to your completed blog in a thank-you comment on the photographer’s page?)
Remember that you can also use your own photography, including images you’ve posted on social media platforms such as Instagram.
If it’s a significant anniversary, you might want to set aside a budget to work with a professional photographer. You won’t regret having professional headshots for your profile pages including on LinkedIn.
Creating an anniversary blog is one thing, getting loyal as well as different eyes on it is another. Try to think ahead to the kind of attention you want the blog to garner.
Without being too Machiavellian or dastardly about it, you may be able to include at least a couple of references in your blog that help with that promotion.
For instance I mention Croydon Chamber of Commerce in certain blogs, as well as PRCA (PR and Communications Association). Being a member of both, among other networks, helps me to develop my business. Why not say so?
3. Look ahead
Admittedly, if you have plans to steal a march on your competitors or are about to launch a new product that’s market-sensitive, you will of course want to keep these details close to your chest. (That’s a mix of metaphors, I hereby confess.)
Otherwise, go ahead and give your readers – among them potential new clients, returning customers and referrers (Venn diagram, anyone?) – a flavour of your ambitions for the next year or beyond.
Really not comfortable with that? It’s your tone of voice and your blog – you decide. However if you’re just slightly uncomfortable with the idea of talking about the future, without making yourself a hostage to fortune… give it a go.
Obstacles, challenges, problems…
No doubt you’ve faced plenty of those while building up your business. Remember though, there’s a lot to celebrate, achievements aplenty.
Got a new client, or repeat work from an existing one? Entered a new industry? Teamed up with an associate to broaden your offering? Got a new distribution deal?
Unless client confidentiality prevents you doing so, mention those milestones.
Back to those challenges.
Gloss over them? That’s hardly realistic. You may want to explain, briefly, how you have overcome them to deliver the quality of service you’re known for.
Getting the balance right between candour and confessional can be delicate.
What’s comfortable for one person makes another blog writer run a country mile. Why not ask a trusted associate or colleague to give their opinion on your draft?
Whether or not it’s a significant anniversary – celebrating even 10 or 5 years in business is no mean feat – you may be putting on an event to mark the milestone.
What better opportunity to mention this in the blog (not everyone who reads it will necessarily expect an invitation) and to send the blog to those who come along.
Getting clients, suppliers, associates and referrers together to share a moment together. What’s not to like?
It doesn’t have to be a mini-Glastonbury either: a decent venue, a warm welcome and a convivial atmosphere go a long way.
Stuck for ideas for your celebratory blog?
Take a pen and paper and make a list of questions that others may ask about your business, its progress and plans. The physical act of doing so, including doodles, may just help you to hatch some new ideas too.
I am on occasion mocked — mocked! — for having a “police notebook” with me at all times. But when inspiration does strike and it’s that idea you may not remember later…
7. Walk the walk
Transmitting values by doing, rather than talking about them? Yes, there is that.
However if you try to support local traders, for instance, why not mention that the cake is from A, the bunting made by B and the bubbles for your get-together kindly provided by C.
With that come other opportunities to post on social media too, inviting more eyes to reach your blog. In the process, you’re helping local businesses A, B and C to stay “front of mind” with potential customers too.
The process of writing the blog will also help you to take stock, mull and ponder – giving you heart to work towards the next milestone. But before the hard graft and perseverance needed to get there, why not celebrate the progress you’ve already made.
*Please add any comment about this blog below. Many thanks.**