So you’ve written that blog. Now you want to encourage more and different people to read it and comment, from new and existing clients to prospects and referrers.
Inviting and responding to comments is a great way to keep your website content fresh while engaging with your readers. An open question, or a “call to action”, at the end of each blog you publish serves as an invitation for readers to join in the conversation.
Here are seven ideas to help you generate a wider range of comments:
1. Keep asking!
Making regular and consistent requests that people a) read and then b) comment on your blogs does help. Of course the content of the blogs needs to be engaging, informative and helpful… (all three? even better).
Ask by email when you’re in touch with your contacts and clients, especially if the subject relates to what you’re chatting about…
Make the request in person too when you’re out and about at networking and other events.
2. Return the favour…
Offering to read others’ blogs and to comment, if they want you to? Absolutely. In the process you’ll probably hit on new ideas for your own business.
It will also be an extra talking point when you next bump into each other. What’s not to like?
Not all blogs include the option to comment. If you’ve read something interesting and have something to add to the discussion, you may want to ask if there’s an option to add your point of view or share your experience…
3. Respond to the comment
Someone has written a comment: brilliant. Replying, as soon as you can afterwards, shows your appreciation and will encourage that reader, and others, to comment too.
4. Tweet your thanks
You know that the person who’s left a comment is on Twitter. Send a tweet saying thank you for the comment and mention that you’ve replied. Include a link to the blog… encouraging more and different eyes to have a browse too.
If you can’t measure it, it’s not marketing – and all that. Setting yourself a goal for a certain number of comments per blog may well spur you on.
For instance three comments per blog is a reasonable number… and you may well get more responses than that.
You’ve promoted your new blog on LinkedIn and/or your Facebook business page. Why not try out adding a comment to those posts saying thanks to someone who’s added a comment?
If you’ve read a blog that you’ve found particularly useful, consider sharing it on social media, crediting the writer. Chances are they’ll be delighted that you’re helping their blog to reach a wider audience.
If you publish the blog, or perhaps a summary of it, in a magazine column or on another website, be sure to include your “call to action” asking for comments, and a link back to the original blog, in that piece too.
After a few columns you can also do an aggregated post, i.e. a round-up of your columns so far. You may also wish to add a link to the magazine or website at the bottom of your original blog.
There are other ways, of course, to keep your website content fresh and engaging. You may also be interested in these blogs (and the comments at the end):
“Blog weekly”? Five tips to create blogs… that your ideal clients will read
Postcards of #PortesdePenge: five ideas to combine print and online
Images in this blog: Matt Jones on Unsplash; Holgi, linh-pham, anSICHThoch3 & Pezibear on Pixabay.
**What’s your experience of garnering comments on your blogs?
Please add… a comment below. Many thanks!**
Great tips and reminders. Thanks for sharing Brian!
Very pleased to hear that the blog was useful. Thanks a lot for your comment.
(I’ve shared this blog to the SELBN group on LinkedIn too: http://bit.ly/2zoqumW)
Some really useful tips. Thanks Brian.
Many thanks for your comment, Allison. Delighted to hear that you found this blog useful.
Some great tips, we often forget that recognition comes from the target readers. Thank you Brian!
Great to know that you found this blog useful, Charlotte. Thanks a lot for your comment.
Good advice. I just need to start my darn blog!
Yes, getting started can be half the battle… A draft is perfect because it exists, and all that! Many thanks for your comment, Bruce.