Is LinkedIn yet another thing on your “must do more of” list? As a business owner, that list never gets any shorter.
So here’s an idea, hardly revolutionary of course: work on improving your profile little by little.
In the first of a series of occasional blogs about LinkedIn, here are a few things to think about and act upon. The goal? Gradually to create a profile you’re proud of.
That, in turn, will likely mean that you’ll start to engage more on LinkedIn. Dive in, give it a go!
- Headshot: A high-resolution photo taken by a professional… why wouldn’t you? People in your existing networks will have a recommendation for you. You may even want to ask on LinkedIn…
If that professional photo’s missing from your profile, chances are you’ll already want to engage more on LinkedIn once it’s there.
- Headline field beneath your name: It’s the ideal place to summarise how you help your clients; or your style of working with colleagues. Think of putting those 100+ characters to good LinkedIn use as kerb appeal if you will. (A blog by TheProfile.Company has some useful details about this very thing.)
- Customise your LinkedIn URL: You may have a URL (the address of a web page, e.g. this is mine) that includes numbers. It’s easy to clean this up, helping you to “enhance your personal brand,” as LinkedIn puts it.
While you’re in the “Edit public profile URL” option, you may also want to change who’s able to see your public profile: there are four levels, from just your connections to public.
- Initiatives *and* teamwork: When you’re summarising* a previous role, it’s great to highlight what initiatives you took to “add value”. However teamwork is also worth giving its proper place. Collaboration always gets my vote, and I’m hardly alone in admiring that trait in others.
(*Key word: less is more…)
- Share *after* the edit: If you’re giving your LinkedIn profile a revamp, chances are you don’t want your connections to be informed of every tiny change. So you may want to switch “Share profile changes” to no. One swipe left, it’s done.
This blog is by no means exhaustive, intentionally so.
I hope it will allow you to be on your way to having a profile that you’re proud to stand behind, as a client of mine put it recently. (We worked together to improve his LinkedIn profile, which he felt didn’t reflect a busy few years at work. We then explored the best ways — that suited him, not someone else — to engage more on LinkedIn.)
This is the first of a series of occasional blogs about LinkedIn. I’ll be really interested to read your comments, so my call to action follows.
(A suggestion: include one of these in every blog. Then when you get a comment, reply to each and every one.
If you’re posting daily on Facebook and/or LinkedIn, it’s a good idea to include a call to action there too.
A version of this article will appear in the Jan 2019 edition of SE22, a community magazine in East Dulwich.
*What successes have you had on LinkedIn? What about your frustrations?
Please do add a comment below. Many thanks!*