Following almost 10 years at global news agencies Reuters and Bloomberg, I now work with business owners and editors to co-create compelling content.
Partnership with clients to create articles, blogs, website copy; digital training & consultancy
The Shard: Apex of Design
I am proud to have contributed to this project for tech hardware multinational Hewlett Packard. My client? A content-marketing agency in London.
I worked to a tight deadline, interviewing architects & engineers, providing desk research and writing. Here's an excerpt:
“In many ways the simplicity of the external façade belies the complexity behind,” says James O’Callaghan, a director at Eckersley O’Callaghan Engineers.
“That tension between energy performance and transparency has become even more of a design driver."View Article
Accountancy: editing & copywriting
I helped an accountancy client with a marketing mini-book aimed at property investors.
Further details available on request.
Trade 'breakdown' - Brexit 'dead parrot'? - styrene outlook
"As for the trade spat, it can be a big ask to be more Tigger, less Eeyore, about a global dispute of these magnitudes."
That's an excerpt from a quarterly article, published on LinkedIn, that I co-created with my speciality-chemicals client.Article on LinkedIn
Digital skills training: Twitter
I worked over a number of weeks with my client, who wanted to get more out of Twitter and boost her digital skills more generally - including use of images.
“I feel far more confident now, thanks to your patient and relaxed attitude. The [digital-skills] sessions were very structured and moved along to your plan." Kathy Bance MBE, local councillor & community volunteer
Please see my testimonials page for more detailsFull testimonial
Iran: sanctions and the styrene market
I worked with my client to co-create this quarterly review of issues affecting the market for styrene monomer.
(Styrene monomer is used in products from polystyrene to plastic car parts and insulation materials.)View Article
Five ideas to make your workplace a source of pleasure, loyalty and productivity
I worked with my client, Installation and Refurbishment Solutions, to co-create this blog, the third in an occasional series.
Here's an excerpt: "True enough, your budget may not run to Monday's version of the hanging gardens of Babylon or a skate park for your sales colleagues."View blog on my client's website
Telex speak, Dolly Parton, toxic coffee: the workplace in five objects
"From stewing coffee to telex machines (remember those?) via that 1980s song by the queen of country, a hard day at the office has an enduring place in the modern psyche."
That's the start of a blog to mark a company anniversary. 20+ years, quite a milestone.
It was the second in an occasional series that I co-created with my client, Installation and Refurbishment Solutions.View Article
IRS fit-out blog
Croydon's New South Quarter: Seven Facts to Stoke Pub-Quiz Envy
I worked closely with business owners on this content marketing project, the first in a series. This included consultancy beforehand to generate blog ideas meeting strategic objectives.View blog on company website
I write event reports after attending conferences for my client Warc.com:
- Lessons for brands in a post-truth ‘me world’
- How CBRE, Pret and Wolfsburg matched brand to social media platform
- How Schneider Electric built a new B2B content marketing strategy
- Scientists and the C suite: how B2B researchers can engage hard-to-reach audiences
- Putting people at the centre of research: How BA and Nationwide use the latest techniques
Reuters: Commission, write, ghost-write and edit
St Petersburg ‘Nutcracker’ shows global appeal of festive ballet
"Among the rewards for all the rehearsals and a long string of performances of The Nutcracker is helping to preserve an age-old ballet tradition, Drummond in London says."View Article